The new year brings an abundance of opportunity to sell to your customers and attract new ones. Any opportunity you have to communicate to your existing customers use it. January brings Stocktake Sales, Back to School as well as the opportunity to tie into the whole new years resolution thing.
Almost everyone sets goals for the year ahead - be it to loose weight, quit smoking or to call mum more often. Yet, when you boil them all down, they all revolve around doing some things that are going to make you feel better. As a clothing retailer you have the opportunity to leverage this by promoting new wardrobes for the year ahead. You could run 'style consultations' with a local image consultant advising people of what best suits their natural features.
The right clothing can make people look and feel more attractive, confident and slimmer almost instantly. Now surely this is one of the easiest ways for people to feel better about themsleves and it is definately a lot easier than busting a gut at the gym.
Ask yourself, how I really capitalised on the sales opportunity that January brings?
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